This session will reveal how technology-enhanced public relations can support personal, classroom and school goals. It will provide high leverage strategies to achieve maximum communication impact. Participants will learn fundamental aspects of 21st century public relations, explore targeted communication techniques and examine the role of stories and relationships. They will return to their schools with ways to identify priority publics and build collaborative relationships in person and via social media. They will also learn community engagement techniques and sources of personal, social and organizational influence.
